.At the launch of Astrid Andersen's new line Stel, a discussion held outdoors on a boat dock, The Road's 2002 track "Turn the Webpage" was blowing up out of the stereo. It was actually a star-aligned, symbolic instant, given that the London-trained designer is starting a brand-new chapter in her fashion lifestyle, this time focusing the job around herself.Andersen's a lot appreciated name menswear label was actually centered, vibrant, and also streetwise. Along with Stel, she described in a pre-show job interview, "I must sit pleasantly at the center of it probably a lot more this time around given that today it's a ladies's damage label, and it is in fact a lot more regarding me and also my personal references." Stel likewise reflects Andersen's advancement as an individual. After quiting her pipe, the designer moved back home to Jutland in the North of Denmark as well as had 2 children. She's certainly not the individual she was actually back then.Shifting equipments in fashion is hard to perform. Brands seem to be to handle lives of their very own, as well as it's simple to become pigeon-holed. Stel drop several of fashion trend's conventions. The label will reveal in-season, so what is presented are going to be on call for acquisition. Concurrently, seasonality is less important in the Stel equation than importance. Collections will certainly be actually pinpointed by number (01, 02, and 03 were actually displayed in Copenhagen), the idea being that you can intermingle parts throughout "periods" both in your closet as well as on the selling floor. Andersen finds no necessity for a thoughtful garment to be deserted even if the calendar webpages flip. "The direct translation of stel is actually body system," she stated, but it [refers more to] a fundamental structure in a kind of industrial technique it [also explains] a collection of antiques-- when you speak about a tea service, you would name it a stel. For me, that was actually fairly an appealing beginning factor in terms of the concept of developing both collectibles, however likewise something that is actually a brand new groundwork." Having designs present on scaffolding was actually fortuitous as it proposes many analogies. There is actually building and construction, which relates to building a brand new label, and also the idea of assistance relates to her belief that garments should benefit you. Stel is, fundamentally, a sort of modular offering, but none along with the angularity of one thing like Legos or even stacked Mu00e6rsk shipping compartments. Action, organization, and also empowerment are part of Andersen's plan. "When I discuss the label, I possess this tagline: modifying that you can easily skate in, denim you can dance in, shirting you can easily travel in." Liberty, joy, motion.